Editorial: Buyers in business-to-business branding

Branding of knowledge-intensive business services

Corporate Branding of E-Business Ventures

Entrepreneurs in electronic markets move in industries where a strong corporate brand can deliver competitive advantage through differentiation. It not only facilitates increased attention. Despite ever-increasing followers and me-too products, it enables a company to build a positive image on behalf of the relevant target groups – be they consumers/customers, shareholders, employees, or indust...

Leadership and branding in business schools: a Bourdieusian analysis

An Empirical Study of Success Factors in the Business-to-Business E-Marketplace from Perspectives of Buyers and Sellers

This study extends the previous research framework—the TOE (technological, organizational, and environmental perspectives) model of technological innovation—by using a revised model—the TOIM (technological, organizational, interorganizational, and marketplace perspectives) model. The study tests additional variables, including trust (interorganizational perspective), aggregation, and service qu...

A Business Model to Detect Disease Outbreaks

Introduction: Every year several disease outbreaks, such as influenza-like illnesses (ILI) and other contagious illnesses, impose various costs to public and non-government agencies. Most of these expenses are due to not being ready to handle such disease outbreaks. An appropriate preparation will reduce the expenses. A system that is able to recognize these outbreaks can earn ...